Multi-sector multimedia.

We've made things for TV stations, consulting firms, startups, schools, local businesses, national events, and more.

Case studies

From nothing to national in under one week

On March 9, 2016, President Obama's White House announced the second annual National Week of Making, a celebration of people of all ages and backgrounds who use their creativity to innovate, solve problems, and promote STEAM education.

The Week of Making, which would coincide with the White House's Maker Faire, would feature hundreds of events across the country and across the world. It was promoted by Intel, Mythbusters host Adam Savage, and hundreds of educational institutions and makerspaces.

Five days before the White House announcement, Aaron Zufall received this email from one of his mentors, STEAM educator Xanthe Matychak:

r u a wordpress guy and r u around this weekend. have crazy request from white house.

The event's organizers needed a website that would be a hub for people to learn about the maker movement and find events happening near them. And it needed to be ready before the White House made their announcement.

Our challenge, then, was to go through the entire design process of creating a national website in five days. Even with that incredibly close deadline, we did our due diligence to create something that could serve all interested Americans. We worked with the White House's first–ever Senior Advisor for Making, the Digital Harbor Foundation, and Nation of Makers. We dove into the U.S. Digital Service’s Web Design Standards and integrated them sitewide.

After the White House made its announcement, our website quickly became the host for over two hundred events throughout the nation and across the globe. Tens of thousands of makers came to find events happening near them.

National Week of Making website

Aaron was later invited to the White House by the Office of Science and Technology Policy to attend a “Champions of Change” event that honored individuals who empower and inspire their communities through making.

A digital-ready newsroom

WPXI-TV Pittsburgh produces digital content that spans over a dozen platforms, but their made-for-tv newsroom didn't have the resources their producers needed to monitor their online presence effectively. When they couldn't find a vendor willing to develop the solution they needed, they turned to us.

After a month of research, during which we spoke with almost every member of their digital content team, we developed a plan to boost awareness of their digitial products throughout their newsroom, give their digital team greater insight into their products’ performance, and allow them to better monitor their coverage of breaking news events as they happeen.

WPXI newsroom with digital monitoring system

Coordinating resources between internal departments and several outside vendors, we added the ability to monitor all their digital products to the desk of every producer in their newsroom. The centerpiece of this project was the installation of three 70" monitors that hang front-and-center in their newsroom, giving a real-time overview of their mobile, social, and other online properties.

Rebooting a nonprofit

After complications from salivary gland cancer left Karen Scuilli with facial disfigurement, she learned there was no organization that could help people like her deal with the mental trauma she faced. So she started one.

Video: KDKA-TV Pittsburgh / CBS Local

The heart of Karen's plan for Face2Face Healing was providing online resources for individuals, caregivers, and heathcare professionals. But the website and materials they had in place were falling short of their goals.

We talked to their board of directors and got to know their community. We agreed that what they needed wasn't just a new website, but an entirely new brand.

We re-designed their brand to be welcoming for people in need of their services and trustworthy for medical professionals. Working with a limited budget, we produced everything they needed to hit the ground running, including branding guidelines, a website, and a video to introduce themselves.

For two years, we've worked together to develop strategy, media, and more to help them grow their organization and expand their reach across the country.

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